Metro Area Youth Foundation

Case Study: Metro Area Youth Foundation Navigates Pandemic Fundraising Challenges with Strawhecker Nonprofit Services

Background

The Metro Area Youth Foundation (MAYF) supports families battling childhood cancer by providing financial assistance. When the COVID-19 pandemic forced the cancellation of their primary revenue event, the Summer Bash, the organization faced an urgent funding crisis.

The Challenge

The absence of their main fundraiser left MAYF uncertain about how to meet their financial goals to continue assisting families in need during an especially challenging time. They were determined not to let the pandemic prevent them from delivering critical support to their community.

The SNS Solution

Having had a positive experience with Strawhecker Nonprofit Services (SNS) during strategic planning sessions, MAYF turned to SNS for event planning and fundraising expertise. SNS quickly stepped in to guide the foundation through its first online fundraiser, streamlining the process and reducing stress for the organization.

The Outcome

The transition to virtual fundraising, facilitated by SNS, was a success. The experience not only solved MAYF’s immediate funding concerns but also demonstrated the value of partnering with SNS to run smooth and efficient events.

The Impact

With SNS’s ongoing support, MAYF has grown increasingly successful in achieving its fundraising goals year after year. By adapting to new event formats and refining their strategies, the organization has ensured they can continue providing financial assistance to families fighting childhood cancer, even during unprecedented challenges.