Heartland Family Services
Case Study: Heartland Family Services – Building a Sustainable Development Strategy
Background
Heartland Family Services (HFS), a well-established community health organization, had successfully managed fundraising efforts over the years. Recognizing the need to enhance sustainability and align development activities with its long-term strategic goals, HFS sought expert guidance to recalibrate its fundraising approach.
The Challenge
Although HFS had an ongoing fundraising program, its development efforts were not fully aligned with the organization's evolving strategic plan. Leadership faced difficulty in creating a cohesive, long-term strategy to secure consistent funding, which hindered their ability to support expanding services effectively.
The SNS Solution
Strawhecker Nonprofit Services (SNS) conducted a comprehensive Development Assessment, focusing on HFS’s fundraising capacity and strategic goals. SNS facilitated a collaborative process, engaging key stakeholders to design a thoughtful, actionable Development Plan. The plan included specific recommendations for diversifying revenue streams, strengthening donor engagement, and enhancing internal fundraising infrastructure.
The Outcome
The resulting Development Plan provided HFS with a clear roadmap for long-term fundraising success. It outlined steps to synchronize development efforts with the strategic plan, ensuring sustained support for critical programs. Over time, the plan became a foundational tool for guiding fundraising initiatives and improving overall organizational stability.
The Impact
Heartland Family Services has leveraged the Development Plan for several years, using it as a cornerstone for growth. Through the direction of the organization’s CEO, HFS expanded fundraising efforts, increased donor contributions, and enhanced its capacity to serve the community. The collaboration with SNS helped HFS build a sustainable framework, enabling it to continue delivering vital services while planning for future needs.
This case demonstrates how a tailored, strategic approach by Strawhecker Nonprofit Services can drive long-term impact, helping nonprofits navigate complex challenges and achieve sustainable growth.